THE THEORY OF (DIGITAL) EVOLUTION

Digital transformation is dead,
it’s time to embrace something different.

What is digital transformation?

The word ‘transformation’ indicates a transitional process into something entirely new. In actuality, if we look at the typical changes that take place in the average case of ‘digital transformation’, the business is not looking to change anything substantial about itself, but rather to develop its existing capabilities and expand its potential.

Digitalisation is not about changing the identity of the company, but rather evolving. Perhaps ‘digital evolution’ is a more apt phrase?

It's in our DNA to think ahead. The world we live in is defined by an increasing sense of unpredictability and instability, and the businesses that manage to keep the future at the front of their minds are the ones that adapt the best during turbulent times.

We’re consistently encouraging our clients to look internally to examine their own position in the market to see what they can learn and how they can evolve to meet new challenges faced by their business.

We’re all for practicing what we preach, so we decided to look back at where we started and track the evolution to where we are now…